http://stackoverflow.com/questions/279170/utf-8-all-the-way-through
Change database latin to utf8
ALTER DATABASE dbname CHARACTER SET utf8 COLLATE utf8_general_ci;
Change tables latin to utf8
ALTER TABLE product CONVERT TO CHARACTER SET utf8 COLLATE utf8_general_ci; ALTER TABLE product_wishlist CONVERT TO CHARACTER SET utf8 COLLATE utf8_general_ci; ALTER TABLE search_queries CONVERT TO CHARACTER SET utf8 COLLATE utf8_general_ci; ALTER TABLE token CONVERT TO CHARACTER SET utf8 COLLATE utf8_general_ci; ALTER TABLE user CONVERT TO CHARACTER SET utf8 COLLATE utf8_general_ci; ALTER TABLE user_credentials CONVERT TO CHARACTER SET utf8 COLLATE utf8_general_ci; ALTER TABLE wishlist CONVERT TO CHARACTER SET utf8 COLLATE utf8_general_ci;